Brand-typical design

This involves creating a design that is consistent with a brand’s existing visual and verbal identity. This can mean, for example, that the brand’s logo, colour palette and typography are integrated into the design and that the design matches the overall aesthetic and personality of the brand.

Innovative and trend-conscious design

The aim here is to develop a design that is innovative and at the cutting edge of design trends and technologies. This includes incorporating new design techniques and technologies, such as virtual reality, into the design process and following new trends and developments in the design world.

User-centred design

The aim of user-centred design is to create a product design that is oriented towards the needs and preferences of the users or customers of a product. This includes, for example, conducting user research, gathering user feedback and incorporating user insights into the design process to create a product that is easy to use and fulfils the needs of the target group.