Portfolio Strategy
Portfolio strategy is the analysis of the existing product portfolio. Where are the similarities and where are the differences between the products? Where are the strengths and weaknesses in the formal and technical realisation? The results are presented here in a visual presentation.
Brand identity
The first step is to analyse the brand identity and define the status quo. It is then honed in a joint workshop. Strengths and weaknesses are analysed and evaluated in terms of how the product design corresponds to them. It also includes identifying the target group, defining the brand’s unique selling points and determining the overall communication and marketing approach for the brand.
Corporate Design
This is about creating a visual identity for a company as a whole. This can include things like the design of the products, the packaging and all graphic elements. The aim of corporate design is to create a professional and standardised image for the company that reflects its values and personality.
Corporate Identity
Corporate identity is about developing the overall identity of a company, including its mission, vision, values and goals. Corporate identity can also include things like corporate culture, public image and the company’s reputation. The aim of corporate identity is to create a clear and consistent message about the company and its values that can be passed on to employees, customers and other stakeholders.
Brand Strategy
Der erste Schritt besteht darin, die Markenidentität zu analysieren und den Status quo zu definieren. It is then honed in a joint workshop. Strengths and weaknesses are analysed and evaluated in terms of how the product design corresponds to them. It also includes identifying the target group, defining the brand’s unique selling points and determining the overall communication and marketing approach for the brand.