Future Strategy
The future strategy is not about predicting the future, but about improving the assumptions about the future on which all decisions are based. This includes selecting the best products for the client’s portfolio, creating a coherent layout and design for the portfolio and determining how the portfolio should be presented to potential customers.
Corporate Design
This is about creating a visual identity for a company as a whole. This can include things like the design of the products, the packaging and all graphic elements. The aim of corporate design is to create a professional and standardised image for the company that reflects its values and personality.
Corporate Identity
Corporate identity is about developing the overall identity of a company, including its mission, vision, values and goals. Corporate identity can also include things like corporate culture, public image and the company’s reputation. The aim of corporate identity is to create a clear and consistent message about the company and its values that can be passed on to employees, customers and other stakeholders.