A study on the topic: “The next generation of MRI devices”. Different design and operating concepts were developed with a view to cost reduction and feasibility. All MRI units have been designed in a modular way to achieve maximum common parts in terms of easily implementable product segmentation. One conceptual focus was to make it possible to experience different moods and room atmospheres via the front of the unit. The unit figuratively “takes a step” towards the patient and creates the basis for trust in the technology.